GoHighLevel Q&A
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What are the hidden costs I should know about with GoHighLevel?
While GoHighLevel's base pricing is straightforward, there are usage-based costs that can add up. Here's what agencies need to budget for beyond their monthly subscription.
Pricing Disclaimer: Pricing may vary across agencies and could change within GoHighLevel by the time you read this. These are estimates based on current information. Always verify pricing directly with GoHighLevel.
Budget Alert
These costs can range from $50-500+ per month depending on your usage. Plan accordingly!
LC Phone System SMS Costs
SMS Pricing (Based on Twilio Rates)
- • US/Canada: 10% discount on Twilio pricing
- • International: Standard Twilio rates apply
- • SMS Segments: Charges based on message length
- • A2P 10DLC Required: For business messaging
Additional SMS Fees
- • Brand Registration: One-time setup fee
- • Campaign Registration: Per campaign fee
- • Carrier Fees: Applied to all messages
- • Monthly Number Fees: Per phone number
Important: SMS costs are charged through your Agency Wallet. For exact pricing, see Twilio SMS Pricing with 10% discount for US/Canada.
LC Phone System Voice & Number Costs
Phone Number Fees (Twilio-based)
- • US/Canada Numbers: 10% discount on Twilio pricing
- • Toll-free Numbers: Standard Twilio rates
- • International Numbers: Varies by country
- • Unanswered Calls: Generally not charged
Voice Call Charges
- • Inbound calls: Per minute billing
- • Outbound calls: Per minute billing
- • International calls: Higher per-minute rates
- • Voicemail: Storage included
Reference: For exact pricing, see Twilio Voice Pricing. LC Phone uses same rates with 10% discount for US/Canada.
LC Email System Costs
LC Email Pricing
- • Cost: $0.675 per 1,000 emails
- • Comparison: Cheaper than MailGun ($0.80/1K)
- • All Plans: Same pricing across all subscription levels
- • No Monthly Limits: Pay only for what you use
Additional Email Services
- • Email Verification: $2.50 per 1,000 verifications
- • Dedicated IP: $59/month (Pro plan only)
- • Reverse DNS: Available with Dedicated IP
- • Domain Setup: Included (your domain cost)
Wallet System: LC Email charges are deducted from your Agency Wallet. Costs are lower than most major email providers.
AI Services & Premium Features
Storage & Bandwidth Costs
Generally included but watch for:
- • File storage: Usually generous limits
- • Video hosting: Large files can hit limits
- • Image optimization: May require external services
- • Backup storage: Consider third-party backup solutions
Realistic Monthly Budget Planning
- GHL Starter: $97
- LC Services: $25-75
- AI Features: $10-30
- Wallet Buffer: $50
- Total: $182-252
- GHL Unlimited: $297
- LC Services: $100-300
- AI Features: $50-150
- Premium Services: $50-200
- Total: $497-947
- GHL Pro: $497
- LC Services: $300-800
- AI Features: $100-400
- Premium Services: $200-500
- Total: $1,097-2,197
How to Control These Costs
SMS Cost Controls
- • Set monthly SMS budgets per client
- • Use email for nurture sequences when possible
- • Optimize message length to avoid multi-SMS
- • Schedule campaigns to avoid peak pricing
Phone Cost Controls
- • Share numbers between similar clients
- • Use VoIP for long international calls
- • Monitor call analytics to optimize usage
- • Consider local numbers over toll-free
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Avoid hidden cost surprises with proper planning