GoHighLevel Q&A
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Can agencies make money reselling GoHighLevel?
Absolutely! Many agencies build substantial recurring revenue by reselling GoHighLevel as their own platform. Here's exactly how profitable the reseller model can be.
Pricing Disclaimer: Pricing may vary across agencies and could change within GoHighLevel by the time you read this. These are estimates based on current information. Always verify pricing directly with GoHighLevel.
High Profit Potential
Top agencies report 300-500% markups on GoHighLevel with SaaS mode, creating $50K-200K+ monthly recurring revenue.
Three Ways Agencies Make Money with GHL
Service Markup
Include GHL access in your service packages
SaaS Reselling
Resell GHL as your own branded platform
Done-for-You Setup
One-time setup fees plus ongoing management
Real Agency Profit Examples
| Agency Size | GHL Cost | Client Pricing | Monthly Profit | Profit Margin |
|---|---|---|---|---|
| Starter Agency 5 clients @ $497/month | $297 | $2,485 | $2,188 | 88% |
| Growing Agency 15 clients @ $697/month | $497 | $10,455 | $9,958 | 95% |
| Established Agency 30 clients @ $997/month | $497 | $29,910 | $29,413 | 98% |
| Enterprise Agency 100 clients @ $1,497/month | $497 | $149,700 | $149,203 | 99.7% |
Note: These examples exclude usage costs (SMS, calls, etc.) which typically add $50-200/month but are passed through to clients.
SaaS Mode: The Most Profitable Option
What You Get with SaaS Mode
- • Complete white-labeling of the platform
- • Your own branded mobile apps
- • Custom domain and URLs
- • Full control over client pricing
- • Automated billing and invoicing
- • Client management dashboard
Requirements for SaaS Mode
- • GoHighLevel Pro Plan ($497/month)
- • Minimum commitment to the platform
- • Basic technical setup knowledge
- • Ability to provide customer support
- • Marketing to acquire customers
SaaS Mode Success Story
"We went from $15K MRR with services to $85K MRR in 18 months by switching to SaaS mode. Clients love having their own branded platform, and we love the recurring revenue predictability." - Marketing agency with 120 SaaS clients
Common Agency Pricing Strategies
All-Inclusive Service Packages
Most popular approach: Bundle GHL access into comprehensive service packages
Basic GHL setup + limited support
Full GHL access + automation setup
White-label GHL + full management
SaaS Platform Pricing
Position your white-labeled GHL as a standalone SaaS product
Core CRM and basic automation
Full features + integrations
Unlimited everything + support
Usage-Based Pricing
Pass through usage costs with markup for larger clients
Keys to Reseller Success
Essential Elements
- • Strong onboarding: Help clients see immediate value
- • Ongoing support: Be their GHL expert and consultant
- • Clear value proposition: Position benefits, not features
- • Success stories: Case studies and testimonials
- • Retention focus: Happy clients stay longer
Common Mistakes to Avoid
- • Competing on price: Focus on value, not cost
- • Poor onboarding: Leads to high churn rates
- • Overselling features: Clients want results, not tools
- • Insufficient support: Clients need ongoing help
- • No differentiation: Make your offering unique
Financial Planning for Resellers
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