GoHighLevel Q&A
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What are the GoHighLevel pricing plans for 2026?
GoHighLevel offers three main pricing tiers: Starter, Unlimited, and Agency Pro. Each plan level unlocks additional features to help scale your agency operations.
Pricing Disclaimer: Pricing may vary across agencies and could change within GoHighLevel by the time you read this. These are estimates based on current information. Always verify pricing directly with GoHighLevel.
2026 GoHighLevel Pricing Plans
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Starter Up to 3 sub-accounts | $97 | Contact Sales Annual discount available | Solo entrepreneurs, small agencies (1-3 clients) |
| Unlimited Unlimited sub-accounts | $297 | Contact Sales Annual discount available | Growing agencies, white-label needs |
| Agency Pro SaaS Mode + Rebilling | $497 | Contact Sales Annual discount available | Large agencies, SaaS reselling |
Starter Plan ($97/month)
- • CRM with unlimited contacts
- • Website & funnel builder
- • Email & SMS marketing
- • Appointment scheduling
- • Up to 3 sub-accounts
- • Basic automation workflows
- • Standard support
- • No API access
- • No white-label options
Unlimited Plan ($297/month)
POPULAR- • Everything in Starter
- • Unlimited sub-accounts
- • White-label dashboard
- • Basic API access
- • Advanced workflows
- • Priority support
- • Custom CSS/HTML
- • Rebilling (no markup)
Agency Pro ($497/month)
- • Everything in Unlimited
- • SaaS Mode enabled
- • Advanced API access
- • Rebilling with markup
- • White-label mobile app
- • Dedicated IP for email
- • Custom pricing controls
- • Account management support
ROI Analysis: What Agencies Actually Charge
Your Investment
- • Unlimited Plan: $297/month
- • Pro Plan: $497/month
- • Average usage costs: $50-150/month
What You Can Charge Clients
- • Basic package: $497-697/month
- • Premium package: $997-1,497/month
- • Enterprise package: $1,997+/month
Example: Agency with 10 clients at $697/month each = $6,970 revenue vs. $297 GHL cost + $150 usage = $6,523 monthly profit
Plan Features Comparison
Core Features (All Plans)
- • CRM & Pipeline Management
- • Website & Funnel Builder
- • Email & SMS Marketing
- • Calendar Booking
- • Reputation Management
- • Social Media Planner
Unlimited+ Features
- • Unlimited Sub-accounts
- • White-label Branding
- • API Access (Basic)
- • Advanced Workflows
- • Custom CSS/HTML
- • Priority Support
Agency Pro Features
- • SaaS Mode
- • Advanced API Access
- • Rebilling with Markup
- • White-label Mobile App
- • Dedicated IP Options
- • Account Manager
When Should You Upgrade?
Starter → Unlimited: When you have more than 3 clients, need API access, or want white-label capabilities
Unlimited → Agency Pro: When you want SaaS mode, advanced rebilling with markup, or dedicated IP for email
Consider Agency Pro if: You're reselling GHL as your own branded platform to 20+ clients
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