GoHighLevel Q&A
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What are the GoHighLevel white-label capabilities?
GoHighLevel offers extensive white-labeling options that allow agencies to present the platform as their own branded solution. Here's everything you can customize and rebrand.
Plan Requirements
Basic white-labeling starts with Unlimited ($297/month). Full SaaS mode requires Pro plan ($497/month).
| White-Label Feature | Unlimited $297/mo | Pro (SaaS) $497/mo |
|---|---|---|
| Custom Dashboard Branding | ✓ Yes | ✓ Advanced |
| Custom Logo & Colors | ✓ Yes | ✓ Yes |
| Custom Domain | ✓ Yes | ✓ Yes |
| Remove GHL Branding | ✓ Yes | ✓ Complete |
| Custom Mobile Apps | ✗ No | ✓ Yes |
| Custom Pricing Controls | ✗ No | ✓ Full |
| Automated Billing/Rebilling | ✗ No | ✓ Advanced |
| Client Management Dashboard | Basic | ✓ Full |
Dashboard & Interface Branding
What You Can Customize
- • Company logo in top navigation
- • Custom color scheme throughout platform
- • Remove all GoHighLevel references
- • Custom favicon and browser tab titles
- • Branded login screens
- • Custom menu items and navigation
- • Branded email templates
Client Experience
- • Clients see your brand everywhere
- • All notifications come from your company
- • Your contact info in support areas
- • Custom terms of service and privacy policy
- • Branded invoices and billing emails
Result: Clients believe they're using your proprietary software, not a third-party platform.
Custom Domain Configuration
Domain Options
- • app.youragency.com
- • crm.youragency.com
- • platform.youragency.com
- • youragencycrm.com
- • yourplatform.com
- • clientportal.com
Technical Requirements
- • DNS CNAME record pointing to GoHighLevel
- • SSL certificate (GoHighLevel provides free SSL)
- • Domain verification process
- • Email sending domain authentication (SPF, DKIM)
SaaS Mode (Pro Plan Only)
Additional SaaS Features
- • Complete platform reselling capabilities
- • Custom pricing for each client
- • Automated billing and subscription management
- • Client onboarding workflows
- • Usage monitoring and limits
- • Advanced user role management
Mobile App Branding
- • Custom iOS and Android apps
- • Your company name in app stores
- • Custom app icons and splash screens
- • Branded push notifications
- • Your support contact info
SaaS Mode ROI Example
Agency charges 50 clients $197/month each = $9,850 monthly revenue vs. $497 GHL cost = $9,353 monthly profit (94.9% margin)
White-Label Branding Best Practices
Design Guidelines
- • Use high-quality logo files (SVG preferred)
- • Choose brand colors that work in both light and dark modes
- • Test branding across all platform areas
- • Ensure logos are readable at small sizes
- • Maintain consistent color usage
- • Consider accessibility in color choices
Legal Considerations
- • Create custom terms of service
- • Update privacy policy with your company info
- • Ensure trademark compliance
- • Set up proper business entity for SaaS
- • Consider liability insurance
- • Establish customer support processes
White-Label Limitations to Know
You can't modify core functionality or add custom features. It's still GoHighLevel underneath.
Some integrations may still show GoHighLevel branding (Zapier, Facebook, etc.).
Custom mobile apps take 2-6 weeks to get approved in app stores.
You become the primary support contact for your white-labeled clients.
White-Label Setup Process
- 1. Plan Selection: Upgrade to Unlimited or Pro plan
- 2. Domain Setup: Configure your custom domain and SSL
- 3. Branding Upload: Add logos, colors, and customize interface
- 4. Email Configuration: Set up branded email sending
- 5. Legal Pages: Create terms of service and privacy policy
- 6. Client Testing: Test the complete white-label experience
- 7. Mobile Apps (Pro only): Submit custom apps to app stores
- 8. Staff Training: Train team on supporting white-labeled platform
Ready to Build Your Branded Platform?
Start white-labeling GoHighLevel and position yourself as the platform provider, not just a service agency.
Transform from service provider to platform owner