GoHighLevel Q&A
Ready to Transform Your Agency?
Join 20,000+ agencies already using GHL
What's included in each GoHighLevel plan?
GoHighLevel offers three distinct plans with different feature sets and limitations. Here's exactly what you get with each plan and when to upgrade.
Pricing Disclaimer: Pricing may vary across agencies and could change within GoHighLevel by the time you read this. These are estimates based on current information. Always verify pricing directly with GoHighLevel.
Quick Plan Comparison
| Feature Category | Starter $97/mo | Unlimited $297/mo | Pro $497/mo |
|---|---|---|---|
| Sub-Accounts | Up to 3 | ✓ Unlimited | ✓ Unlimited |
| Contacts | ✓ Unlimited | ✓ Unlimited | ✓ Unlimited |
| CRM & Pipeline | ✓ Full | ✓ Full | ✓ Full |
| Website & Funnel Builder | ✓ Full | ✓ Full | ✓ Full |
| Email Marketing | 1K emails | 50K emails | 100K emails |
| SMS Marketing | ✓ Pay-per-use | ✓ Pay-per-use | ✓ Pay-per-use |
| Calendar & Booking | ✓ Full | ✓ Full | ✓ Full |
| Workflow Automation | Basic | ✓ Advanced | ✓ Advanced |
| White-label Dashboard | ✗ | ✓ Yes | ✓ Advanced |
| API Access | ✗ | ✓ Yes | ✓ Full |
| Custom CSS/HTML | ✗ | ✓ Yes | ✓ Yes |
| SaaS Mode | ✗ | ✗ | ✓ Yes |
| Rebilling Features | ✗ | ✗ | ✓ Advanced |
Starter Plan ($97/month) - Perfect for Testing
What's Included
- • Complete CRM with unlimited contacts
- • Website and funnel builder
- • Basic email campaigns (1,000/month)
- • SMS marketing (pay-per-use)
- • Calendar and booking system
- • Basic workflow automation
- • Up to 3 sub-accounts only
Best For
- • Solo entrepreneurs testing GHL
- • Small agencies with 1-3 clients
- • Freelancers managing their own business
- • Anyone wanting to try before scaling
Limitation: 3 sub-account limit means you max out quickly with clients
Unlimited Plan ($297/month) - Most Popular for Agencies
Everything from Starter PLUS
- • Unlimited sub-accounts
- • White-label dashboard and branding
- • API access for integrations
- • Advanced workflow automation
- • Custom CSS and HTML
- • 50,000 emails per month
- • Priority support
Perfect For
- • Growing agencies (5-20 clients)
- • Agencies wanting to white-label
- • Teams needing API integrations
- • Advanced automation users
- • Agencies offering GHL as a service
Sweet Spot: Best value for most agencies. Unlimited growth potential without SaaS complexity.
Pro Plan ($497/month) - Enterprise & SaaS Mode
Everything from Unlimited PLUS
- • SaaS Mode enabled
- • Advanced rebilling features
- • Custom pricing controls
- • White-label mobile apps
- • Advanced user permissions
- • 100,000 emails per month
- • Dedicated account manager
Ideal For
- • Large agencies (20+ clients)
- • Agencies reselling GHL as SaaS
- • Complex billing requirements
- • High-volume email senders
- • Enterprise-level features needed
ROI Focus: $497 investment can generate $10K+ monthly when reselling to 20+ clients
Core Features Available on ALL Plans
CRM & Sales
- • Unlimited contacts
- • Pipeline management
- • Lead tracking
- • Opportunity management
- • Activity tracking
- • Custom fields
Marketing Tools
- • Landing page builder
- • Sales funnel builder
- • Website builder
- • Email templates
- • SMS campaigns
- • Social posting
Business Tools
- • Calendar booking
- • Appointment scheduling
- • Payment processing
- • Invoice generation
- • Reputation management
- • Reporting dashboards
When Should You Upgrade?
- You have more than 3 clients
- You need API integrations
- You want to white-label the platform
- You're running advanced automation workflows
- You want to resell GHL as your own SaaS product
- You need complex rebilling and pricing controls
- You have 20+ clients and want maximum profit margins
- You're sending 50K+ emails per month regularly
Ready to Choose Your Perfect Plan?
Start with the plan that fits your current needs. You can always upgrade as your agency grows.
Most agencies start with Unlimited plan for best value